Poor design of a website is not entirely friendly to search engine optimization practices. A website with a lack of search engine optimization elements will not receive the required amount of traffic, and you will have a limited customer base for your business. If increased traffic is your main concern, you must invest in making your website SEO-friendly so that its visibility is improved.
SEO plays an essential role in the online presence of a business. It can improve a website’s search ranking in a search engine that can help you drive more traffic to your online store. Alone, these practices do not create the expected outcome unless the website’s design is made SEO-friendly.
Website’s owners of a highly competitive business sector like Dubai usually work closely with a reputable SEO services company in Dubai to make their website SEO-friendly. This is essential for them to keep an edge of the competition and drive their target customers towards their website. Such a contribution is incredibly important because these companies recommend a range of SEO tricks for their design to be SEO-friendly. These tricks include:
If you are willing that your website must rank higher in search engine and that your customer’s base in increase, you must use SEO-friendly URLs. The URL must determine something about a particular page to the search engine. Always use hyphens instead of underscores when separating different words in your URL.
Reputable website design company in Dubai recommends careful use of JavaScript on a website. This is because the search engine sends crawlers that index every website and also regulate their ranking in SERPs. With an improper usage of JavaScript, the site usually get crawling issues. On the other hand, they might even have problems while browsing from mobile devices.
For improved search engine ranking, images of a website must also be optimized. Images must be of appropriate size. Using too large images may slow down your website’s performance that negatively influences your website SEO. Always use the target keyword in the alt tag of your image. Additionally, use a relevant image with the type of text you include on your pages.
Both search engine and online users value those websites where social media is incorporated. Including social media icons for every social network in your website play a key role in maximizing traffic. Such a practice is both helpful for improved ranking in search engine and visibility to your target customers.