A successful business is the top priority of
every business owner in the United Arab Emirates. Whether you are the CEO or
the marketing executive who has the responsibility to grow business, increased
traffic from Google is critical.
It will drive more leads to your company
which will ultimately be converted into sales.
For this, you might consider hiring an SEO
company or expert. But, finding the right and professional SEO services Dubai
can sometimes be a daunting task for you.
In the favorable scenario, these experts will
increase organic traffic to your site, rank your website among the top results
of SERP, and drives your business’ sales.
But, in the worst scenario, an SEO agency can
employ techniques that can give you short-term success. However, such black hat tactics
will leave your site
will less traffic than ever.
Hiring someone to create and administer an SEO plan
is not difficult if you know
what questions you should ask from your potential services provider:
It is somewhat a tricky question. Any company
that answers like: We will help your business to rank within in just 1-2 months
is unreliable.
An established and confident service giver
will research your company. And, will give an estimate based on competitiveness
and strategy.
Moreover, it will not assure you first page
ranking within a specific time.
Without having good back links, your website
will not be able to rank higher on Google.
Nevertheless, every link does not serve as a
good back link. If your agency builds spammy links
which are not consistent
with Google’s recommendations, your site will be penalized, and you won’t be
achieving your aims.
For instance, you are a travel agency, then
you need professionals who have some experience in your industry.
If your SEO
services provider have clients from your industry, it means that they may
have well understanding of the industry or assets that are also advantageous for your SEO campaign.
Although it seems like an odd enquiry, you
need to know that how much profit your prospective service providers are
earning.
If you are considering a long-term relationship,
you cannot go to a company that could go out of business next week.
In
the ideal case scenario, you would hear the word “potential customers” rather
than merely names of keyword planning tools.
An expert SEO thinks in terms of your
potential clients do and what they are searching on Google, while a poor SEO will use only keyword suggestion tools and will recommend content creation
around search terms that in reality are not used by customers.
SEO is a complex field in the world in
general and the UAE, in particular, it is evolving at a pace that the world has
not seen before. Professional SEO agencies keep track of these changes and
evolve accordingly.
By asking the questions as mentioned above
and evaluating their potential answers, you can choose the best SEO company.
This evaluation will facilitate you to weed out black-hat SEOS, and you will find a company that provides you with long-term benefits.
