Considering the wide range of services salons provide today, it’s
easy to say that without salon spaces, there’s not much we would be able to do!
From hair styling to manicures, salon spaces are our go to places when it comes
to self-care.
Like the rest of the world, the MEA region saw fast growth in
the beauty market reaching a retail value of about $25.7
billion in the year 2014! The number has been forecasted to grow by 4.8 percent
every year. Those are quite some numbers!
If you’re in the salon business, you’re probably proud of
your choice. If you’ve finally decided on reaching out to the world through
your beauty salon website you’re probably asking yourself whether you should
opt for a customized website developed by the best web development companies in Dubai
or an off the shelf option. This
article aims to highlight why customized sites are the way to go for your new
salon business!
Your beauty salon website should be a platform for your
online viewers allowing them to view the information they're looking for. All
aspects of the site should speak of your brand which is impossible in case of
off the shelf designs.
Read on to know why choosing customized website will do your
salon business some good!
You may have put in a lot of effort when designing your main salon and probably hired interior designers to help you create the interior! Because your
workplace is the first thing the client will see, it’s a viable choice
too!
But there's another thing that needs to be considered today! Your
client is most definitely going to be visiting your website and your social
media profiles before they come to your salon! Chances are they probably will
get your address form the same!
Your website is the
first impression
your virtual clients will have about your salon! Do you
realize the importance now?
Consider a website that’s been designed using freely
available templates with the same boring layout!
Now consider a website that’s been designed keeping your salon in mind; page
layout, the image gallery, self-care blog, everything reminds a viewer that
it's your website they're looking at!
Hands down the latter provide something that people want to see!
Want to share some tips for self-care on your blog? Want your
customers to stay updated about your bridal services by posting pictures of
your brides? Photo galleries, blogs, social media links, you name it and you
have the choice to implement it on your site.
From entering your website to leaving to visit your social
media pages, you’ve provided an all-encompassing experience for your viewers
even with a limited number of functionalities.
What's more is that the launch
of your website can be in phases, Saving you time and money and allowing
you to spend in the best way you think possible. The minimum viable product (MVP)
version of your site can help you monitor user behavior. According to the MVP,
you can add features and functionalities to your website.
The right experts, when hired for your website, can help you
generate content that allows your website to rank the highest on search
engines. For new businesses, this is one of the ways to gather a fan base and
keep the customers rolling in! The right photos, the right blog content, the
right event information, any content can be optimized your site.
Readily available templates tend to provide you convenience
that you don't see associated with customized websites. However, the features
and functionalities of a website are designed keeping your brand in the center.
But, if you think you’re not meant to create your website, choose professional for web design and create a website that makes a statement about your salon!
