According to a study, approximately
62%
of people in the UAE alone, shop online. An increase in ecommerce trends
in the area have
contributed towards 72.5 million web users in the MENA, opting for online
shopping sites and services.
And why not? The ease which comes
with online shopping is unmatched. An extremely important aspect of shopping
online is the provision of the right interface between the customer and the
seller! E-stores have an important role to play in the diversion of customers
towards online shopping.
A poorly designed website
may not only prevent customers from buying,
but loyal customers may also opt for other competitors in case they're
dissatisfied. That’s where experts in professional
web designing company in Dubai
come in! You run your operations while they ensure your
web presence is a means of attracting customers and not pushing them away.
Here is a list of things you need
to avoid doing when you design an e-store for your shoe shop:
Product descriptions on your
e-store have the ability to differentiate you from your competitors. They
should contain a clear explanation of the product and be able to catch the
attention of viewers. It is advised to keep product details effective and
engaging for the customers.
Short product description can keep
your customers guessing about your product leaving them confused, which may
discourage them from making a purchase. It's important to achieve a balance
when writing product descriptions.
A
professionally designed e-store will have product descriptions that aren't too
detailed to make it boring, nor too short to not allow the customer a complete
set of information that they may require. It's essential to achieve this balance
to make the store a success.
Online shopping is used as an
alternate for real-time shopping which is why potential customers expect a 100%
authenticity when it comes to products. Images with poor quality and those that
do not reflect the actual appearance of the product may affect your business
negatively.
If you focus on the amount of
effort that goes into setting up an actual brick and mortar store, using
lighting and dynamics to attract customers. The importance of top quality
images for your e-store comes to light. It essential to display something that
attracts customers towards your products and online store.
Let's face it, we all hate the
websites that have 7 step checkout processes, don’t we! study
has shown
complex checkout processes to be the third most popular cause for customers to
turn away from the website without purchase which goes on to affect your
conversion rate.
It's important to ensure that when
customers have chosen products from your shoe e-store, it's easy for them to
check out with their purchases. Chances are they've probably spent so much time
browsing through the store; they wouldn't want to get stuck in the checkout
line!
Even before customers buy items
from your online shoe store, in their mind they are thinking about who to
contact in the case of a problem or in case they need to exchange the item. Customer
support is an essential part of every store, so it's important to include one
in your site
In the absence of one, customers
may think of your brand name as unreliable and might not opt for your online store
to buy items. With so many options available today, its never a good idea to
displease a customer!
People today use their smartphones
to access the internet whether it’s for shopping, research or social media, it’s important for your website to be mobile-friendly
to
provide customers the ability to browse through your e-store as smoothly as
they would while on their laptops.
A mobile unfriendly website with
distorted images and lost links and pages is something no one would like to
browse through, let alone buy from.
According to a study,
a delay of one second can reduce customer satisfaction by 16%. Amazon would lose $2.5million in case of a
1-second delay. Again, with so many competitors available to take up a position
as you leave, it's essential to keep your potential customers on track and to
ensure that their experience of your web store is as pleasurable as it can be!
It’s always a good idea to consider
professionals when it comes to creating the right shoe e-store. Read: reasons
to hire a pro for your web design
to know why hiring professionals is
always a good decision.
Considering the increasing trend for online shopping, the
responsibility on website owners to create
a worthwhile customer experience
has become more prominent amidst
competitors. But no worries! The best web service providers can create the
right shoe e-store for you!
Opt
for experts in professional
web design and design your shoe e-store that's not only customer's
favorite but safe, convenient and user-friendly!
