The
connection or relation between search engine optimization
and website design is
simply a glued one. Compromising on any one of the two may deprive one’s
website from reaching its maximum potentials. A truly search engine
optimization friendly website actually began its journey to success right from
the initial phases of design.
Business
owners operating in UAE markets have to ensure that their online presence is a
perfect response to all the needs from their clients and to get hands on this
task, they plan things in a smart passion and ensure that they are backed with
experienced website
design Dubai
based solution providers.
Convincing
major search engines like Google, Bing, Yahoo and Yandex may not be as easy as
it may appears to be. To ensure that your website catches their attention, you
will need to ensure that your website is blessed with perfect coding, design
and optimization approaches. That is one key reason behind the significance of
utilising effective URL structure.
That
is why numbers, special characters and symbols are avoided by experts because
major search engines do not prefer or like such URLs. Hyphens are used to
ensure good URL structures.
For example, www. abc.com/excellent-story-of-the-day
is the like by search engines while URL that is using special characters like www. abc.com/excellent%story&of#the_day
may not find it easy to climb up the ranks in SERPs.
Navigation
is core to search engine optimization campaigns. If a website is complicated in
nature, it will find it hard to indulge the visitors who may have visited it.
The confusing navigational structure may shove them away and this may trigger
the bounce rate. This bounce rate will dent the ranking of one’s website in
SERPs. Keeping navigation easy and simple will enable the visitors to stay on
website for longer, go through their desired areas and even do some
transactions.
It
is important because it assists one’s website when it comes to its SEO
potential. Any images that are used by one must have appropriate tags. Images
smaller in size, usually load quickly. If the loading time for a desktop
version of a website exceeds the limit of 3 seconds, visitors will mostly
likely switch to another website. The patience threshold for mobile users is
extended to 5 seconds for loading.
An
expert SEO
company Dubai
will start this during the inception of a design.
They will look for trends as in what is it that people are searching for as it
may pertain to one’s target niche? What is their hunt like? Based on these
studies, relevant keywords are shortlisted that are in line with products and
services offered by one through his/her website. This practice is a core
element when it comes to the SEO potential of one’s website.
One
must not forget to include both XML and HTML sitemaps into the webpage as this
helps in opening the doors for a Google friendly and user friendly experience.
Sites that are developed using WordPress are backed with the feature of
plug-ins for both types of sitemaps and are helpful in perking up the SEO
campaigns for delivering what actually has been promised with users.
The
bond between website design and SEO has become further stronger during the past
couple of years. Experts associated with both fields work in a close
collaboration so as to ensure that all core and basic points are addressed and
taken care of right from the initial phases. This enables the website to rule
in SERP by staying at the top of all the major search engine ranks.
